Montreal's Papier Art Fair is now the Plural Contemporary Art Fair, says the Contemporary Art Galleries Association, which organizes the annual event.
What began in 2007 as an intimate showcase of paper-based works has become Quebec's largest art fair, bringing together some 40 Canadian galleries and up to 400 artists, who now show work in various media.
Plural will be held at Montreal's Old Port from April 21 to April 23.
The name change also comes with a more ambitious mandate. Julie Lacroix, the association's director, says the event attracts a loyal base of collectors each year, and is now looking to "increase its influence outside Quebec."
Lacroix adds that Plural will continue to be a "boutique-sized fair" aimed at both collectors and the general public.
The association is a non-profit organization that promotes the Canadian contemporary art market.
Abdelilah Chiguer, the co-director of Quebec City's Galerie 3, said the annual fair cultivates "a sense of community" within the industry. "When we work together," adds Chiguer, "we achieve more."
Source: Contemporary Art Galleries Association