MAUD Collective: Northern Reflections Augmented Reality Art Walk In Inglewood + East Village

×

Expand

Adrianne Williams, "Home of the Blues," 2022

painting her mural at the Kind Eddy window. © 2022 Kuni Kawashima Photography.

This year’s windows in partnership with Inglewood BIA, and Calgary Municipal Land Corporation, presented by MAUD Collective and Chinook Blast are hosting their annual Northern Reflections: Augmented Art Walk In Inglewood + East Village. This exhibition is a series of painted windows that uses Augmented Reality (AR) technology to animate each window through smartphone devices. The series will be created by a variety of local and national artists and will stretch throughout Calgary’s East Village and Inglewood districts showcasing many participating local businesses and transforming the city streets into a grand urban art-walk.

Take the Art Walk to unlock a voting token worth $6 that goes directly to your favourite artist team. Once you’ve toured at least 12 windows you earn a voting token worth $6. That token is yours to give to the artist team of your choice. Up to 330 votes available.

Augmented Reality (AR) adds graphics, sounds, touch and feedback into what we already see in front of us, through a device like an app on your phone. AR uses an existing display and overlays virtual information on top of it. You’ve probably already encountered AR without even realizing it - think Snapchat filters and Pokémon GO. Unlike Virtual Reality (VR) which transports you to a different world, AR transforms your own personal reality and perspective. The AR application, Augle, is available for download in the App Store and Google Play. Take a look at the experience here: https://youtu.be/koVEcX_pemQ

There are a total of 47 artists featured this year across 16 different murals. Using engagement as the main driver, MAUD fosters a creative community through its commitment to supporting, compensating and providing development opportunities to local artists while engaging them in local experiences with technology and place.

Sneak Peak runs from the January 21st to January 28th. The murals will be active during this time for anyone interested in early touring.

Guided Walking Tour: Artists in attendance January 29, 2022 at 1:00pm

Start at Sidewalk Citizen on the North Side of the building 618 Confluence Way SE, Calgary, AB T2G 0G1 the last location is Shoe Closet in Inglewood

More information on our website www.maudcollective.com/experiences/northernreflections