A Maior and Katayoon Yousefbigloo | Wishing on My Falsies

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A Maior, “Fall/Winter,” 2023-24

(courtesy of the artists)

Opening Reception:Jan 11, 2025, 5:00 – 7:00 p.m.

Western Front is pleased to present Wishing on My Falsies, an exhibition of the collective A Maior and the multidisciplinary artist Katayoon Yousefbigloo that explores the mythmaking potential of playing dress-up. Inspired by the superstition of wishing on fallen eyelashes, the exhibition title reinterprets this ritual through a synthetic channel for desire, reflecting A Maior and Yousefbigloo’s interest in the aspirations and delusions that drive modes of self-fashioning.

Images from a seasonal lookbook by A Maior are scaled up as billboard-sized wallpapers bookending an installation by Yousefbigloo featuring a video and a collection of bootleg merchandise that expands on her P.L.U.R.O.M.A. (Peace, Love, Unity, Respect, Oxygen, Music, Autonomy) lifestyle brand. Together the works spatially and materially toy with the thresholds of authenticity, subverting and spoofing signifiers of glamour, luxury, labour and class to consider how an identity is styled. In a blend of the imagined and the everyday, the artists appropriate commercial language as a world-building vocabulary, constructing characters that reveal their own fiction.

A live performance by Katayoon Yousefbigloo will take place during the opening reception.