Banff Centre for Arts and Creativity launches “Things You Can’t Unthink” Brand Platform

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Banff Centre ad creative

Banff Centre for Arts and Creativity has launched its first consumer focused creative campaign since unveiling a new brand identity and strategic plan in 2016. Titled Things You Can’t Unthink, the artist-driven platform articulates the unique experience of artists as part of Banff Centre’s immersive training programs. The experiences are so perception-changing that one cannot unthink them.

“Banff Centre programs offer unparalleled learning opportunities where artists are given the opportunity expand their practice and create work under the guidance of world class faculty. Like all artistic expression, these works alter perspectives, provoke conversations,and provide experiences that people remember forever,” says Banff Centre for Arts and Creativity President and CEO, Janice Price. “Just like Banff Centre, the Things You Can’t Unthink campaign is a bit groundbreaking and always curious. It stays with you.”

Developed in partnership with creative agency Cossette, Award-winning Mexican director Rodrigo Garcia Saiz, and Albertan conceptual photographer Justin Poulsen, Things You Can’t Unthink uses artist content to create a surreal world of fascinating moments through video,print, and digital executions. The campaign title is born out of a contemporary art exhibition of the same title, curated by Banff Centre’s Walter Phillips Gallery curator, Peta Rake.The campaign consists of one launch film and three print pieces, which aim to illicit a rangeof emotions from intrigue to amazement, to replicate the unforgettable experience Banff Centre offers.

Source: Banff Centre for Arts and Creativity